For people who own their own business and want to do their own design, this practical primer provides all the tools needed to create individualized projects, from conception to production. Included are simple ideas on how to “think like a designer”; clear and coherent explanations of design technologies; how much time and experience a project demands and diagrams that show how to handle complex tasks. Produced in conjunction with students at the Maryland Institute College of Art, the book features hundreds of innovative projects for inspiration.